If you are looking to start exporting Australian wine or seeking to explore new markets and want data to inform your decision, then Market Explorer is a great place to start.
This dashboard bring together several datasets relevant to exporting Australian wine, this online learning and research tool is there to assist potential and current Australian wine exporters with their strategic business planning decisions.
The Market Explorer can help determine which market is the most attractive to an Australian wine business by showing where wine is consumed and how much, which markets are showing growth in wine consumption, the share of on-trade versus on-trade, where Australia exports wine to and what share of that consumption is Australian wine. It incorporates data from Wine Australia for exports, IWSR for wine consumption, along with key statistics on population size, economic indicators and the operating conditions in each market. Go to Market Explorer