Market insights – Wine Sector at a Glance

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This section lists a number of high-level summary reports with key statistics on the wine sector including plantings, grape crush, sales, exports and economic contribution. It also includes the latest State of Play report for the sector and an entertaining look at the history of wine production in Australia.
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Overview: Australian wine - uniquely Australian, fresh, authentic, exciting and internationally competitive

Australia has around 4 per cent of world wine production and is the world's fifth largest wine exporter. It is made up of 65 wine regions, approximately 2500 wineries and over 6000 grapegrowers.

The Australian wine sector contributes over $40 billion annually to the Australian economy.

Australian wine growing areas extend from the Granite Belt in southern Queensland to Tasmania in the south and Margaret River in the west. Most of the regions are located on or near the coast. There is a big range of climates, soil types and varietal mixes making Australia’s wine offering very diverse.

There are over 100 varieties grown in Australia. The top five are: Shiraz, Chardonnay, Cabernet Sauvignon, Merlot and Sauvignon Blanc.

The sector has been through some tumultuous times. Global demand for Australian wine created a boom in new vineyard plantings in the late 1990s. Australian exports grew at extraordinary rates through to a peak in 2007. From 1991 to 2007, the Australian wine sector more than tripled production from less than 400 million litres to 1.2 billion litres. The sector built an enviable global reputation for producing quality wine and created strong export markets particularly in the UK, USA and Canada.

The Australian wine sector state of play indicates that the short-term outlook for the wine sector is positive, with continuing sales growth expected, especially in export markets, and strengthening prices for wine and grapes, driven by strong demand.  However, competition from larger wine producing countries and changes in consumer demand will continue to put pressure on Australian wine producers.

Reports listing

: Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more

Australian wine export monitor

Latest update: 21 Jul 2021

A high-level historical summary of total exports of Australian wine. Value and volume of export sales by wine style and container type for the past 10 financial years and the most recent moving annual total.

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Sweden off-premise market sales trend report

Latest update: 03 Jun 2021

This report summarises the Sweden wine market by wine style, colour, brand, country of origin and price point.

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Australian Wine Tourism Snapshot

Latest update: 28 Jan 2021

The Australian Wine Tourism Snapshot is a one-page overview of wine tourism in Australia. It provides the latest summary statistics based on tourists that included visiting a winery (as an activity) during their trip.

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Regional snapshots

Latest update: 15 Jan 2021

Regional Snapshots are one-page profiles of individual Australian wine regions and provide at-a-glance summary statistics on: climatic characteristics, viticulture data, winegrape production, winegrape price and export sales data for wine from the region, compared against the same statistics for the whole of Australia.

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Australian Wine Sector at a glance

Latest update: 20 Oct 2020

The Australian Wine Sector at a glance is an annual one-page overview of the Australian wine sector. 

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Australian wine sector state of play

Latest update: 05 Nov 2019

A comprehensive presentation for the Australian wine sector, combining data from multiple sources to give an overview of supply and demand factors that impact the global wine market.

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Australian wine's economic contribution

Latest update: 16 Oct 2019

This report is an economic impact assessment of the wine sector’s direct and flow-on contribution to the Australian economy. It was prepared for Wine Australia.

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Varietal snapshots - wine grape types

Latest update: 01 Feb 2019

One-page profiles of Australian winegrape varieties with at-a-glance summary statistics on: major wine regions, total planted area, price and sales data for the variety compared with other varieties.

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Australian Wine: State of the Sector 2018 report

Latest update: 23 Jan 2018

The State of the Sector 2018 report is a detailed and entertaining examination of the Australian wine sector, its history and evolution, current situation and future prospects.  

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Further reading

Discover Australian wine
Australia is home to 65 unique wine regions, each with its own diverse, natural landscape and climate.
Wine Australia News
The latest media releases, news and market bulletins from Wine Australia.
Export and Regional Wine Support Package
The Australian Government's $50m Package is an exciting, one–off allocation of $50 million, aiming to grow the Australian wine sector.
Research and development
Wine Australia invests in and directs research, development and extension to support a competitive Australian wine sector.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.